The Board of Directors of the Better Business Bureau serving southwest Idaho and eastern Oregon established the Integrity Counts! program to recognize local firms whose business practices and related activities demonstrate a commitment to integrity.
An independent panel of community leaders selected Parks Royal based on documentation and substantiation provided by the company demonstrating that Integrity Counts! in all or some of the following areas:
- Company philosophy
- Marketing programs
- Special programs/training
- Industry recognition
- Industry special programs
- Community/Governmental recognition